My target audience is men and women between the ages of 15 and 30 who love chocolate and are concerned about environmental issues. Their motivation for purchasing products is whether they contribute to a sustainable future, such as packaging made from environmentally friendly materials.The chocolate I designed this time depicts the gradual growth of a forest as trees are planted. This design allows people to experience the wonder of a forest growing by planting trees.

My chocolate is divided into three stages.
The theme of the first stage is planting trees.
Inspired by the novel L’Homme qui plantait des arbres by French author Jean Giono, I set the person planting the trees as an elderly man. The blue leaves stand out against the mainly green color scheme, drawing attention to the blue leaves and the elderly man. No human eyes are depicted to target a wide range of ages, making the design acceptable for both children and adults. Placing stars around the tree suggests magical events that are about to occur. (Approaching to younger generations)

The second theme is growth.
Leaves are slowly growing on the dead trees, and mushrooms and small animals are beginning to appear. By placing matcha-flavoured chocolate in the background, the product quickly communicates to potential customers that it is chocolate.

The third stage theme is the revival of Canadian forests. In recent years, due to the effects of global warming, there have been many wildfires in Canada. As a result, forests have become burnt wasteland. In hopes that such mountains will be revived, I drew maple trees, a symbol of Canada, spreading everywhere. Even birds and large animals have returned to the forests. This time, I designed it in hopes of the recovery of forests in British Columbia, where forests were burned last year.

Eco-Friendly Considerations
I use recycled paper for packaging made from at least 50% recycled paper(Canadaʼs Environmental Choice). It is also 100% recyclable after use. It also comes from sustainably managed forests that ensure the protection of wildlife, plants, soil and water quality(Sustainable Forestry Initiative). Paper can be recycled about 5-7 times, and recycled paper reduces the energy needed to make new paper by 60%. It is also environmentally friendly because paper decomposes naturally, even if bad people litter inappropriate places. Using recycled paper also reduces greenhouse gas emissions.
To be environmentally friendly, it is important to Reduce, Reuse and Recycle, and this product ticks all the boxes. It reduces new paper use, is 100% recyclable, and encourages people to fold and reuse origami.
While typically, the recyclable logo and Canada’s Environmental Choice are printed on the back of the product, this product has them all printed on the front to emphasize the importance of recycling.
Plus, by purchasing this chocolate, buyers are participating in global environmental conservation efforts: a portion of proceeds from the sale of the chocolate will be donated to Tree Canada, Canada’s only national non-profit organization dedicated to planting and growing trees in both rural and urban environments.

Competitor
Its competitor, Lindt, uses packaging paper with a black or blue base. Also, chocolates using matcha are difficult to find. Therefore, it is possible to differentiate it from Lindt and make the product stand out. It targets people who are interested in environmental issues, but because the design is focused on the
environment, it can make people who have not been interested in environmental conservation aware of the importance of environmental conservation.