Le Bagel is a bagel specialty store located in downtown Montreal that targets stylish businessmen in their 20s and 30s. Their motto is to make everyday life a little more special, and they make the everyday life of businessmen who are tired of their daily work a little more special.

They use black and gold as the main colors and incorporate a luxurious design. They also use royal blue, which is not often seen, to differentiate themselves from other bagel stores and to give them a luxurious feel.